Thank You for your interest in our Business Change Management White Paper:
"Rethinking the Customer Relationship"
This white paper is a trend analysis about rethinking the customer relationship. There are three things that need to be considered: the ability to identify the individual customer, the need to develop an individual relationship with this customer, and finally, the strategy of using the customer to help you design product and service offerings around their desires and needs. This white paper explains them all!