Thank You for your interest in the SAMC Blue Ocean Strategy® Workshop!

At SAMC, we are trained practitioners in Blue Ocean Strategy, having conducted over 200 workshops and worked with a variety of clients in a wide range of industries.


What you will learn in this workshop:

  • What a Blue Ocean Strategy is and how it differs from a Red Ocean Strategy — maybe the one you are in today
  • How you can go exploring to find key parts of a Blue Ocean:
    • Unmet needs, even among your current customers
    • Nonusers who could really use you and might even be searching for you now
    • How to create demand, not just fulfillment
    • How to make your competition irrelevant

We'd like to help you find your Blue Ocean Strategy. Please contact us so we can get started!

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