Thank You for your interest in the SAMC Blue Ocean Strategy® Workshop!
At SAMC, we are trained practitioners in Blue Ocean Strategy, having conducted over 200 workshops and worked with a variety of clients in a wide range of industries.
What you will learn in this workshop:
- What a Blue Ocean Strategy is and how it differs from a Red Ocean Strategy — maybe the one you are in today
- How you can go exploring to find key parts of a Blue Ocean:
- Unmet needs, even among your current customers
- Nonusers who could really use you and might even be searching for you now
- How to create demand, not just fulfillment
- How to make your competition irrelevant