Today’s Patient: Are You Ready For Her?

The Next Webinar In Our Series: "Healthcare Innovation: Trends from the Trenches"

Fri, Feb 13, 2015 12:00 PM - 1:00 PM EST


   Andrea Simon, Ph.D. 
Founder and President, SAMC

Featured Speaker

       Stephen Moegling 
   Partner, Franklin Street

What are your healthcare consumers thinking and how do you get on their radar?

Enter the modern healthcare consumer: She’s more sophisticated than “High Touch/High Tech” messages and she wants to book her next mammogram from her phone. In fact, she has a whole new set of expectations to be met if she’s going to trust her and her family’s health to your health system. Is your brand ready to win her over?

Learn crucial tools for navigating the new world of healthcare marketing

In this fun, innovative session led by Franklin Street’s Stephen Moegling, you'll learn what today’s healthcare consumers think and feel about hospitals, how they want to be reached and persuaded, and what apps and technologies to use for engaging them. You’ll leave with tools, tips and the research needed to innovate your next marketing campaign.

This webinar will show you:

  • What today’s healthcare consumers really think about healthcare providers
  • How they spend their media time
  • The best ways to connect with them: apps, technologies and digital opportunities
  • Strategies to connect with (and win over) your next patient

Who should attend:

Healthcare marketing and communications professionals, with emphasis on those responsible for strategic planning, business development and digital marketing.