The Ultimate Guide To Healthcare Marketing Metrics and ROI

Attend Our Upcoming Webinar In Our Free Series: 
Healthcare Innovation: Trends from the Trenches

Fri, Nov 14, 2014 12:00 PM - 1:00 PM EDT

Host:

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Andrea Simon, Ph.D. 
Founder and President, SAMC

Featured Speaker:

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David Marlowe 
Principal, Strategic Marketing Concepts

Why metrics and ROI are crucial to your healthcare organization’s survival 

Today’s it’s all about metrics and ROI (return on investment). But how do you develop and use metrics? What can they tell you about ROI? What changes should you make to be more profitable? David Marlowe, healthcare marketing expert, has the answers.

Healthcare marketing-specific ROI: Everything you need to know

In this webinar, David will show you how to establish core healthcare marketing measures, measure your results and prioritize your marketing resources. Plus, he’ll give special attention to ROI for healthcare marketing ― how and when to use it and how to capitalize on its findings.

What you’ll learn:

  • The challenges of developing and using metris
  • Three major categories of healthcare marketing metrics
  • "Marketing Dashboards”
  • Today’s hot, cutting-edge metrics
  • Healthcare marketing ROI in depth

Who should attend:

  • Healthcare marketing executives
  • Service line directors and managers